Over his 30 years researching the construction industry, Ed Hudson says he’s learned that it takes more than a well-crafted product to become popular. That product often also requires what Hudson calls “facilitators”–changes in thinking or in the supply chain that make the innovation easier to embrace.

To that end, Hudson’s Home Innovation Research Labs surveyed home builders recently to get a sense of which facilitators could help increase the likelihood builders would adopt offsite construction. The results are shown above. In essence, offsite housing techniques need to be cheaper, be better embraced by the public, be offered by more suppliers, and come with a higher level of service than is the case today.

“Further, builders seem to be limited by their workforce, and training remains another opportunity,” Hudson wrote. “These last two facilitators also tend to support the idea that small, incremental steps can be a way of advancing the state-of-the-industry in housing assembly.” One such step, Hudson believes, is to begin with pre-cut framing packages.